About Us
Bespoke By Baskerville was established over ten years ago by Fenella Baskerville and Fenella still heads up our team who are 100% UK based with the vast majority of items manufactured in Bond Street and Hatton Garden, London. This ensures the absolute highest quality in all pieces, not just the stones, but the metals and workmanship are all as good as you can get. The company designs for private clients and also works designing for renowned high street jewellery stores as well as many well-known celebrities who of course benefit from our confidentiality.
Fenella has worked in the British and International jewellery trade for nearly 35 years. She has experience from design to workshop manufacturing, to production management, to customer facing roles, essentially the entire jewellery industry in its component parts. Fenella still heads up the operation today and is the sole designer behind the scenes.
Fenella now lives and works running the company from her base in Cheshire where the inspirational forces are more natural and the working environment more conducive to designing amazing jewellery rather than spending time in the city.
How We Work
Watch the video below to learn more a bit more about our process
About Fenella
Fenella has always been creative and has always loved jewellery. At just 4 years old she started spending time in her grandfather's hearing aid workshop where he taught her to ‘play’ with coloured Perspex and she began making jewellery. As she grew up her designs became more intricate and started using different materials. Fast forwards and Fenella went on to study 3D design at Manchester Met University before moving to London and starting her own workshop.
How it Started
It was when Fenella moved to London she realised a gap in the market for wedding tiaras. She excelled in this field and even won a Jeff Banks Bridal Award. At the same time Fenella started working for the privately owned and the international jewellers of Bond Street but always maintained her own design and manufacturing workshop. She would leave work at 5pm and cycle to her own workshop where she would work until the small hours on her private client business, often falling asleep at the bench. Fenella simply lived and loved jewellery.
Whilst working in Bond Street and running her own private business Fenella also somehow made the time to gain her DGA and FGA certifications meaning she is a certified diamond and gems stone grader.
In 1995 Fenella moved to New York where her business continued to boom, an English Girl in New York, making English designed jewellery allowed her to establish her name on an international level. The American rappers and NY high societies love for Fenella’s jewellery helped her become internationally renowned as one of the finest jewellery designers of her time.
Having moved back to the UK Fenella left the London jewellery scene to return to Cheshire where she started a family but as always, she kept her love for designing bespoke jewellery alive, this time by designing for well know high street jewellers stores across the UK as well as establishing a growing well respected high end client base.
To this day Fenella will be found at the computer designing on CAD or at the bench seeing if a new idea actually works in construction reality. Her passion for making the very best jewellery possible has never waned and her inspiration continues unabated.
As for the client base who make the business what it is, it’s everyone who wears a Bespoke By Baskerville piece of jewellery, and without fail, we know every customer personally, and we know they are always proud to show their jewellery from Bespoke By Baskerville, designed and made with true passion, true love and true care, here in the UK.